When we give, we should give with our heart.
Nowadays, big corporations give to the needy. They hold a huge ceremony with all the press. Their names, CEOs, directors, are splashed all over the newspaper and internet.
Their companies gets awards for being charitable. They get tax cuts. They get a say in how the charities are run. They get publicity. They get more businesses.
Sometimes, we should try to give. Give without expecting anything in return. Give when nobody is looking. If we can do that, then we can truely experience the meaning and joy of giving.