Why Quit Smoking Advertisements Fail

First and foremost, smokers are afraid of heart attack and blood clots. But more is definitely needed to be done as by continuously showing that, it is like telling coke drinkers that coke may stain your teeth. Or potato chips may give you can cancer.

We must understand why smokers continue to smoke despite the constant warnings. Maybe it is time to accept that smoking actually feels good, helps one to relax in stressful situations, and it is a good socialising activity. And not treating smokers as outcasts.

I know many smokers want to quit, but find it difficult to do so. Being understanding and showing care may not necessarily works. But it beats shoving the adverse effects of smoking down our throat, all the time.

One of the best ways that can help a smoker to successfully quit smoking is to alter the influences around them. Friends and daily activities. If smokers hang out with a group of smokers, they will tend to smoke. But if they hang out with a group of non-smokers, the chance of them smoking will be reduced.

Stress management is also extremely vital. If smokers have heavy family responsibilities and work stress, they might need to consider altering their family and work situations.

But to have advertisements to ask smokers to stay away from their smoking friends. Or for them to change their job. It could be a little too unconventional.

Examples like how smoking causes lung cancer and how second hand smoking affect your kids, these are more conventional, safer ways to advertise a quit smoking campaign. After so long, people are already sick of them.

And that’s probably why the smoking population never really treated these advertisements and campaigns seriously.


Author: Zheng Fan Minimalist

I don't want to be different. I want to be me.

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